New cookie basket

Dear Franchisees,

There has been some confusion regarding the prepackaged cookie basket display.  The Prepackaged Cookie basket display is not to replace the standard enclosed Subway cookie case but is to be used in addition to the cookie case.  Please refer to the playbook that was shipped with the merchandizing kit.

During our last Subway meeting at Nicholas, it was decided that the Sugar Cookie will be discontinued as a MOP choice as soon as supplies are depleted.  Now that the Double Chocolate Chip cookie is a standard Cookie, the market is only allowed one MOP cookie choice which will continue being the Raspberry Cheesecake Cookie.

The basket display should be displayed vertically adjacent to the cookie display or horizontally in front of the POS system as shown below.  Test stores that properly executed the prepackaged cookies experienced additional cookie sales ranging between $10 and $50 a day.

Stores are encouraged to start the program right away.  Prepackaged Cookie display is compliance as of Nov 1, 2012.