Dear Franchisees,
We are quickly approaching the start of "Anytober" featuring any Regular Footlong Sub for $5. Any premium subs like the big philly are not included in this offer. This will be a fantastic promotion to drive traffic to our stores just at the time of year when our sales start to trail off due to the start of the school year and fewer daylight hours.
This promtion will begin on October 1st which is a Saturday. Our weekend crews need to be prepared by having knowledge of the promotion and FAF Window materials in place.
At our recent territory Subway meeting, we reviewed preparation steps for the promtion.
1. Throughput - staffing needs to be adequate to experience an increase in throughput.
2. Inventory Levels - customers will move off the Every Day Value $5 footlong subs and try others. Inventory levels should be boosted on your next Nicholas order. Ingredients that will experience dramatic increase are chicken strips, bacon, and turkey.
3. Food Prep - this promotion will take a week to hit full stride as consumers increase frequency of visits to Subway. Be ready to boost levels of baked bread and prepared Fixins. Throughput will be weak if employees leave the frontline to prep depleted Fixins.
Good Luck Team!!!
Mike Holt
Assistant Development Agent
Abundant Brands, LLC
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