Customer Appreciation Month begins this Thurs., Dec. 1. Test markets showed significant increases in key ingredients needed for the promotion up to triple the typical weekly usage for Meatballs, and double the typical weekly usage for Marinara Sauce and Cold Cut Combo meats.
Make sure your staff knows to charge $2 each for the 6in Meatball Marinara and 6in Cold Cut Combo throughout December. We don't need a coupon for this price and that a national freestanding insert announcing Customer Appreciation Month (pictured) will be distributed to consumers this coming weekend. Managers don't forget to apply your $2 pricing decals next to the Meatball Marinara and Cold Cut Combo, on your Tier 1 menu translite. It also a great time to remind Sandwich Artists about the importance of upselling in December to higher-priced items like Steak Melts, and to add-ons such as Double Meat, Extra Cheese, cookies, chips and drinks.
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